![]() Apple is also rumored to be planning a new streaming music service that would be ad-supported, similar to Pandora. The company is expected to launch an updated version of its iOS operating system, but a new iPhone to run that OS is not expected until later this year. Features like a mobile wallet and ad-supported music are also possible iOS 7 additions that could encourage iPhone and iPad users to spend more with Apple, and to stick with ‘iDevices’ when it comes time to upgrade.Īpple starts its Worldwide Developers Conference today in San Francisco at 10am Pacific time. Anything designed to increase traffic to the iTunes store serves to help Apple realize more potential profit from each iPhone user. That’s where a new OS could have a big impact. It is not reasonable to expect the pace of ‘iDevice’ upgrades to approach the recent pace of initial sales, so Apple needs to turn its attention to monetizing its customers in other ways. The iPad probably has more growing room, but it also faces a host of powerful low-cost competitors. Apple may have already sold iPhones to a large portion of the smartphone’s addressable market: those willing to pay for a device that has the status and simplicity of an iPhone, even though competitors may actually do more and cost less. That’s because iOS could be the key to helping Apple leverage new business models, something it will need to do in order to maintain anything close to the cash flows its shareholders have become accustomed to during recent years. While much to the talk surrounding iOS 7 has focused on Jonathan Ive, Apple’s new senior vice president of industrial design, some analysts will be paying much more attention to new OS features and functions than to design. Although iOS is no longer the world’s top mobile operating system, it is still perhaps the most closely watched when it comes to innovation and design. All eyes will be on Apple as it kicks off its Worldwide Developer Conference in San Francisco today. ![]()
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